Hero design elements created and obtained for use in Multimedia design deliverables
Hero_SearchBar_AD
Problem: There is a gap between the audience's knowledge of the product and the audience's understanding of how the product works. "Does the product in fact make medication management easier?"
Solution: With clear understanding of the problem, I created an animated/video advertisement that would give people within Hero's audience an experience of getting their question answered directly. I created an ad that would give the audience a driver's seat feeling. Visually, this ad positions the Hero device as the answer to the question, "How to manage my loved one's meds with ease?". I finalized the creative with a simple step-by-step of how the device works.
HERO_CHAOSVSCALM_AD
Problem: The audience for the Hero device is typically older, specifically in the 45-70 age range. Members of this audience tend to be attached to certain habits (in this case manual pill dispenser use) and they struggle to detach from their habits even when the alternative would better or simplify their life.
Solution: With understanding of our audience's current manual pill dispenser we would like to replace with the Hero device, I placed the two devices against each other to help the audience visualize the difference between products. I wanted to show that the manual method takes more time, is messy, etc. while demonstrating the ease of use of the Hero device. To execute this, I worked with our video team to obtain a video of a manual pill dispenser being utilized, showing the mess you usually have to get through. On the contrary, I also showed video footage of step-by-step usage of our Hero device. To add to the effect that is being portrayed (manual is less efficient than our device), I used copy "Ugh" and "Ahhh". To push this concept even further, I animated the copy to symbolize the meaning of the copy itself.
HERO_Morelife_AD
Problem: There may be a technological gap with our audience where they shy away from our product based on their lack of understanding of tech (in our case the phone App working with the Hero device)
Solution: Based on research, it is a fact that Hero's older audience tries to steer clear of tech that might be complicated because of their lack of understanding. Also based on research we found that a lot of the target audience that takes meds on a routine basis has helpers, whether it be a family member or a professional. I added the visual element of having a younger person that could help, while also positioning the device as the answer to a less stressful method of med management with its physical placement next to the headline.
Hero_SearchBar_AD
