ClearCover is a digital insurer giving everything you need to make the smartest decision at every step.
CLEARCOVER_EMAIL_AD
These are deliverables that were part of a marketing campaign to bring the brand to the audience. One of the elements that we started putting in the forefront for these deliverables was the use of vehicles. Through research, we found that cars produce a higher click-through rate from our audience as opposed to images of members of our audience. Outside of that, we used minimal elements including the brand color and symbol for brand recognition, poignant and straight to the point copy, and a high percentage of positive space on our deliverables.
CLEARCOVER_FINDOUTMORE_AD
Animated ad for social media promotion of different insurance coverages.
CLEARCOVER_CLAIMPROCESS_AD
Problem: Generally, insurance audience members have a perception that the claims process is daunting, takes a lot of time, and has poor customer service. We want to create advertisements that break down that perception.
Solution: I created minimalistic ads that got straight to point, symbolizing how easy the claims process would be. This included a step-by-step carousel with only 3 steps and 3D icons that are very recognizable by our target audience (Millennials). These icons also coincide with the meaning copy/steps.
