Objective: We want to have a variety of engaging images for our new LTO items to use in consumer-facing media from PR, to social, to digital. look to have nods to the brand benefits/key messaging. cues to seasonal timing
Solution: With clear understanding of the project objective, we tapped into both brand personality through use of color, photo composition and styling as well as cued seasonal timing with pulling in seasonally recognizable elements while still keeping product as the focal point and created variations that were more pronounced and others that were more subdued.
Berry Pebbles Photo Art direction
Objective: Provide engaging, high-quality lifestyle imagery to bring to life the new product (Berry PEBBLES) in editorial, social, and digital content. Our consumers want exciting & inspiring energizing meals, and they love Pebbles for its bold and intense multi sensory characteristics.
Solution: With an understanding of the brand and newly created product's flavor profiles and target audience I created visuals that display these flavor profiles to enforce to the audience that the product is berry flavored with different berries, also leaned on the understanding of the brand in pulling in brand colors that made sense for this new product in the background an created fun and energetic compositions to fit the brands personality.
Spring Pebbles Photography Art Direction
Objective: Drive Awareness & Engagement around Pebbles Brand through LTO offering; Drive purchase of Spring LTO. Feature packaging, cereal in bowl with a bright and engaging background that ties to the Spring LTO colors and seasonal elements; Head on shots - make product the focal point
Solution: For this, we brought in elements that speak to the seasonality (spring) as well as elements that are incorporated within the packaging design(spring followers) to cue the release timing of the product. secondly we pulled colors from the packaging design for the background.
