Frosted chocolate cake cereal Packaging design
Role: Assisted in Design and Photography Art direction
Objective: We are looking to bring differentiated innovation to the Shredded Wheat category segment. With few insights over the last handful of years, this new flavor provides a way to bring some excitement to the Shredded Wheat product portfolio. This will target adults but we would also like it to appeal to kids. We want to portray bakery vibes and indulgence. We would also like to show on the packaging that it has chocolate chips in the middle.
Photography Assets
