US_BACKINSTOCK_AD
Problem: We want to speak to the name and inspiration of the collection. We want our customers to be able to get an idea of how our products feel via our ads for it. 
Solution: To execute on this, I made sure to choose photos that speak to the comfort of the clothing. I zoomed in on a couple of the product photos in order for the audience to clearly see the detail of the heathered material as this material pattern is often used in comfort clothing. Lastly, I added a dynamic split screen showing off different perspectives of the clothing. 
US_LIKEBUTTER_AD
Problem: We want to speak to the name and inspiration of the collection. We want our customers to be able to get a feel or an idea of how our products feel via our ads for it. 
Solution: To execute on this, I made sure to choose photos that speak to the comfort of the clothing , secondly I zoomed in on a couple of the product photos in order for the audience to clearly see the detail of the heathered material as this material pattern is often used in comfort clothing. Lastly added a dynamic split screen showing off different perspectives of the clothing. 

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