Because design elements created and obtained for use in Multimedia design deliverables
BECAUSE_Fastabosorbing_ADs
Problem: Posts are generating buys for Because underwear but not for pads.
Solution: research helped us understand that people interact differently with story ads than they do with posts. People are a little more likely to click on story prompts depending on how successful the ad is at keeping their attention so we decided to create a story sequence for Because using the brightest of the because brand colors that would catch a viewers attention. These bright colors would usually catch a viewers attention based on the fact that they usually create a stark contrast from the last story they were looking at and the colors create a feeling. I kept these ads minimal using imagery as the main subject with just main headline information that is easy to read and digest. I did this to also adhere to the fact that story viewing time isn't generally very long. Lastly giving the viewer a center stage CTA button to make it as easy as possible to reach the product.
BECAUSE_SOOTHING_AD
Because review ad geared towards building trust with our audience by validating why customers use "Because" products.
BECAUSE_SOOTHING_AD
Because ad visually symbolizing incontinence of the product via flotation or water resistant animation.
BECAUSE_CBDRELIEF_ADs
Problem: There are a lot of misconceptions out there about CBD such as it being addictive, containing harmful substances, etc.
Solution: From a design perspective, I wanted to give some visual clarification as well as create brand awareness with use of the brand's strongest colors and more than one instance of the brand's logo without being overpowering. Another aspect of focus was a strong headline meant to cover around 30 to 40 percent of the positive space available.
