Role: Senior Designer/ Art director
Brand background: MOM is the cereal life hack champion. Underlying cultural assumption: Outsmarting the system isn’t a mark of cheapness, it’s an intelligent win. Reasons to believe/reasons to choose: MOM offers a variety of top national brand cereal flavors. The majority ofMOM emulator flavors are at parity or preference to national brand cereal flavors. MOM offers a better price/ounce value than national brands. Bag format allows for an abundance of cereal (convenient).
Singular model/product photography turned into Ad like objects
