Project Objective: The Peter Pan & Crayola partnership gives Crayola a meaningful place in back-to-school season with retailers and consumers. The Peter Pan label, as well as digital platforms will drive to this microsite for consumers to interact with Peter Pan activities and enter to win prize packs and classroom supplies. Create a cohesive theme accompanied by visuals as as umbrella for this partnership.
Solution: We created a highly engaging section on peterpanpb.com where parents can enter to win crayon prize tickets to the Crayola Experience and a grand prize of $10,000 towards a classroom makeover at a school of their choice. The website also has super fun craft downloads to enjoy with their kids
Our Theme: Super power your creativity. It's no secret kids are imagination machines. Give them a cardboard box they will turn it into a rocket ship. A napkin at breakfast transforms into a talking jellyfish. So, what might happen when you give kids an empty jar and activity paper following a protein packed snack? Well you likely just hit pure, power-packed gold. Peter Pan Peanut Butter and crayon are coming together to put a bit more super in the powers of creativity.
Deliverable: Overall experience theme, Craft & activity ideas, 4 website pages: Homepage, Sweepstakes page, Craft page, Legal page, Downloadable 8.5 x 11 craft & activity sheets, A suite of custom photography for placements on peterpanpb.com, crayola.com, walmart.com, Crayola’s email newsletter and both brand’s social platforms, Creative direction for video
Craft Activity Sheets
Web Ecomm
Social
Microsite
DIY Video
Activity Package
