Oreo Puffs Retail Design
project overview
The brief for this project was to design a retail end cap for Oreo Puffs that not only stood out in the aisle but also reinforced the product positioning: a cereal that tastes just like Oreo cookies. The challenge was to create an execution that both highlighted the campaign story and heroed the food in a way that drove appetite appeal and brand connection.
Creative approach
My approach was to translate Oreo Puffs’ core promise into a bold, shoppable retail story by combining appetite-forward food visuals with campaign messaging. Both executions were designed to disrupt the aisle, connect cereal to the iconic cookie, and drive instant recognition. While the static version achieved this through form-breaking design with a cookie-shaped topper, the digital version heightened engagement with motion and looping taste moments, creating a potential stop-and-stare moment that could entice shoppers to buy. Together, both were built to balance brand storytelling with retail practicality, ensuring they could flex to different store environments while achieving the same strategic goal.
project type
Retail Creative
year
2025
my role
Design Manager
client
Oreo Puffs
Project details
