Valentine’s Day Jibbitz™ Kit

project overview

The Valentine’s Day Jibbitz™ Kit transforms customization into a giftable Valentine’s experience. The box features a collection of Valentine’s themed Jibbitz™ charms paired with individual cards, giving customers an easy and playful way to share something personal with friends, partners, family, or anyone they love.

Creative approach

The creative approach brings the playful personality of Jibbitz™ into the familiar world of Valentine’s cards. Each card pairs a charm with lighthearted, Valentine’s-inspired copy designed to put a smile on someone’s face and create a small moment of connection. The packaging extends that experience through a bold, gift-ready box designed to feel special before it’s even opened. A tonal heart pattern creates a playful Valentine’s backdrop, while the large die cut window puts the colorful Jibbitz™ collection on display and makes the product itself part of the graphic composition. Bright pinks, layered Valentine’s motifs, and simple Crocs branding balance seasonal charm with a distinctly Crocs sense of fun creating a kit that feels just as exciting to give as it does to receive.

project type

Packaging

year

2026

my role

Art Director

client

Crocs

Project details

Selected visuals