Crocs x Disney Collaboration experience

project overview

An immersive, Cars-inspired fan activation created for Crocs' first-ever appearance at Disney's D23: The Ultimate Disney Fan Event. Designed as a journey of interactive pit stops, the experience blended storytelling, product discovery, personalization, and fandom through Jibbitz trading, photo moments, exclusive merchandise, and experiential activations, culminating in the reveal of the Pixar Cars Ramone Classic Clog. The project celebrated the Crocs × Disney partnership while creating a memorable destination for thousands of Disney fans.

Creative approach

We approached D23 as an opportunity to create a branded world rather than a convention booth. Inspired by the journey motif of Pixar's Cars, we designed an immersive experience that unfolded through a series of interactive pit stops, blending product discovery, personalization, fan participation, and storytelling into a cohesive guest journey. Every touchpoint was designed to celebrate the intersection of Crocs and Disney fandom, creating meaningful moments of engagement while delivering a memorable, highly shareable experience that elevated both brands

project type

Experiential Creative

year

2026

my role

Art Director

client

Crocs

Project details