Ogi Eyewear Art Direction
project overview
OGI Eyewear Art Direction is a visual campaign designed to frame eyewear as a confident part of personal style. The work pairs expressive portraiture with an editorial point of view, creating a flexible image library for launch, retail, and social storytelling.
Creative approach
The direction balances a fashion-forward sensibility with OGI’s approachable point of view. Warm natural light, considered styling, and close, character-led portraits keep the eyewear at the center while making every image feel personal, modern, and easy to connect with.
project type
Campaign Photography
year
2023
my role
Lead Creative
client
OGI Eyewear
Project details
