Harry Potter Cereal/ Packaging Design
project overview
We were tasked with developing a limited-edition cereal concept to pitch to Warner Bros. as part of a potential licensing partnership with Post Consumer Brands. The goal was to create a product that authentically captured the magic of the Harry Potter franchise while aligning with Post’s brand and retail strategy. The concept needed to feel collectible, nostalgic, and exciting to both new and longtime fans, with strong visual storytelling and on-shelf impact. Packaging, flavor, and product form all had to reflect the world of Harry Potter in a way that was both imaginative and commercially viable.
Creative approach
The concept was built around collectible magic rather than generic licensed packaging. I used flavor, form, and shelf impact as storytelling tools so the cereal could feel nostalgic, playful, and commercially strong at the same time.
project type
Packaging Design
year
2025
my role
Design Manager
client
Post Consumer Brands
Project details
