Better Oats Campaign
project overview
Better Oats needed to increase awareness and drive household penetration among health conscious oatmeal users especially those looking for convenient, nutritious options to support their meal planning goals. The objective was to position Better Oats as a smarter, easier choice for people who care about what they eat but don’t have time for complicated nutrition. Competing with brands like Kodiak, the campaign had to deliver impact, clarity, and consistency. Our solution? A platform built around the idea that when it comes to convenience, taste, and nutrition It’s just better with Better Oats.
Creative approach
I led the campaign from concept to execution, developing the core message, creative direction, and asset system. The visuals were anchored in warmth and clarity prioritizing key claims like 100 calories and 1g of sugar, supported by a strong product presence and a recognizable, systematized layout. I created the art direction for photography, guided the lockup system, and adapted the campaign across digital and retail placements, ensuring every asset delivered a consistent and compelling message to our target: the mindful meal planner.
project type
Campaign Creative
year
2026
my role
Design Manager
client
Post Consumer Brands
Project details
