To support the launch of Strawberries & Crème Pebbles, I led the creative direction for a PR photoshoot focused on visually introducing this new flavor with bold, craveable storytelling. The goal: create press-ready imagery that captured key flavor cues while meeting brand and legal requirements.
I crafted a soft yet vibrant visual style that highlighted the strawberries and cream flavor profile—leaning into pastel backgrounds, slightly textured surfaces, and bright pops of strawberry to evoke indulgence and freshness. I worked closely with our legal team to ensure all product quantities were accurate and that each setup featured approved breakfast pairings. Every shot was styled and composed with both media impact and regulatory standards in mind, resulting in a polished asset library ready for editorial, social, and influencer use.
Chansi 2025