To support the limited-time Winter Fest Fruity Pebbles launch, I led digital retail media creative that extended the bold, festive energy of the packaging into high-impact digital placements. The goal: drive seasonal excitement and online conversion.
I used the packaging as a creative foundation—pulling in snowy textures, bold colors, and playful holiday elements to develop eye-catching assets for banners, carousels, and digital shelf placements. The final creative delivered a cohesive, winter-themed experience tailored for performance across mobile and desktop environments.
For this digital retail campaign, I led creative for Malt-O-Meal with a focus on showcasing the brand’s broad flavor portfolio. The goal: drive awareness and encourage trial by highlighting variety, value, and the brand’s playful personality.
I developed digital assets that visually grouped multiple flavors to reinforce the brand’s range and appeal to family shoppers. Using bold product photography, bright backgrounds, and unified layouts, the creative emphasized choice and flavor variety. Assets were optimized for digital shelf, banners, and carousels across key retail platforms—ensuring clear brand recognition and strong visual impact at every touchpoint.
To support the launch of Honey Bunches of Oats Frosted, a limited-time offering, I led the creation of digital retail media assets that introduced the new flavor with crave-worthy visuals and seasonal energy. The goal: generate excitement and visibility for this limited release.
I built the creative around the product’s frosted texture and familiar brand warmth—using close-up product imagery, wintry accents, and bright, clean layouts to signal a fresh twist on a classic favorite. Assets were tailored for banners, digital shelf, and carousel placements across key retail partners, driving awareness in a crowded seasonal market.
This campaign focused on elevating the Malt-O-Meal brand across digital retail by showcasing its variety of flavors and introducing refreshed photo art direction. The goal: drive awareness, communicate value, and modernize the brand’s visual presence online.
I led the development of digital assets using our new photo art direction I developed—featuring brighter lighting, tighter compositions, and more dynamic product styling. Each asset highlighted multiple flavors to emphasize choice and appeal to families. The visuals were built to perform across banners, carousels, and digital shelf placements—delivering a consistent, elevated brand story across all retail platforms.
Chansi 2025