Work Collection

Work Collection

Work Collection

Peter Pan x Crayola Partnership Campaign

Peter Pan x Crayola Partnership Campaign

Overview

Overview

Overview

The Peter Pan & Crayola partnership gives Crayola a meaningful place in back-to-school season with retailers and consumers. The Peter Pan label, as well as digital platforms will drive to this microsite for consumers to interact with Peter Pan activities and enter to win prize packs and classroom supplies. Create a cohesive theme accompanied by visuals as as umbrella for this partnership.

Approach

Approach

Approach

We created a highly engaging section on peterpanpb.com where parents can enter to win crayon prize tickets to the Crayola Experience and a grand prize of $10,000 towards a classroom makeover at a school of their choice. The website also has super fun craft downloads to enjoy with their kids

Our Theme

Our Theme

Our Theme

Boost your inventiveness. It’s an open secret that children are the engines of imagination. Gift them a plain cardboard box, and it turns into a spaceship. A table napkin at breakfast morphs into a chattering jellyfish. So, envision the outcome when children receive an empty canister and task sheet after their energy-laden snack? Chances are, you've struck a vein of unrivalled imaginative gold. Peter Pan Peanut Butter and Crayon unite to add a pinch more 'super' to the capabilities of creativity.

Process

From concept to launch, I led the creative development of Super Power Your Creativity—a partnership campaign between Peter Pan Peanut Butter and Crayola designed to inspire kids to upcycle empty jars into superhero creations. I collaborated with our agency partner to bring the idea to life through hands-on art direction across photography and video, guiding the shoot on set to capture the playful, imaginative spirit of the campaign.

I oversaw the design and development of a dedicated campaign website, engaging activity sheets, and themed gift boxes that brought the superhero concept into homes and classrooms. Every touchpoint was crafted to spark creativity, encourage participation, and tell a cohesive brand story.

Process

From concept to launch, I led the creative development of Super Power Your Creativity—a partnership campaign between Peter Pan Peanut Butter and Crayola designed to inspire kids to upcycle empty jars into superhero creations. I collaborated with our agency partner to bring the idea to life through hands-on art direction across photography and video, guiding the shoot on set to capture the playful, imaginative spirit of the campaign.

I oversaw the design and development of a dedicated campaign website, engaging activity sheets, and themed gift boxes that brought the superhero concept into homes and classrooms. Every touchpoint was crafted to spark creativity, encourage participation, and tell a cohesive brand story.

Chansi 2025