To support the launch of Fruity Pebbles Waffles, a limited-time cereal offering, I led art direction for a PR-focused photoshoot that captured the bold flavor and playful spirit of the product. The goal: generate media buzz and deliver craveable, press-ready imagery for editorial and influencer coverage.
I concepted and directed a bold, energetic visual style that leaned into the playful personality of Fruity Pebbles. From styling to set design, I oversaw every detail—using vibrant props, intentional color choices, and dynamic composition to highlight the fun, waffle-inspired twist. The final imagery was optimized for editorial, social, and influencer use, helping the product stand out in a competitive PR landscape.
Chansi 2025