For the launch of Oreo Puffs Cereal, I art directed and led an on-set photoshoot in partnership with an external photo agency to create bold, craveable visuals tailored for PR and influencer channels. The goal: showcase the cereal’s round, puffed shape and chocolate-forward flavor in a way that felt both indulgent and unmistakably Oreo.
I developed a clean, product-forward visual direction that emphasized the cereal’s unique puffed shape and rich chocolate tone. Using milk as a key styling element, I created simple, craveable compositions that allowed the product to shine. I led the shoot on set—overseeing layout, styling, and framing—while partnering closely with our legal team to ensure accurate product quantities and approved breakfast accompaniments were featured in every shot. The final assets were designed to support editorial coverage, press kits, and influencer content across PR channels.
Chansi 2025