Express superior flavor, affordability, plentifulness of cereal, selection, economy, and excellence. Boost domestic infiltration.
A common misunderstanding is that cost is the only thing considered in value brands. To discerning consumers, minor financial gains symbolize substantial emotional triumphs and denote prestige. MoM is unfortunately pegged as an imitation. Consumers disregard the cunning advantage it lends to their households. To tackle these challenges, we formulated imagery to complement the strategy, aiding in revamping Malt o Meal's image and rebranding it as the more intelligent/superior cereal choice
From the outset of this undertaking, I was involved, transitioning from initial consultations to conceptualization and brainstorming, and then partnering with my creative director to lead on-set photography. Additionally, I followed this project through its conclusion, having daily interactions with our production artist to discuss and provide input on the photographs and design of the assets.
Chansi 2025