We were tasked with developing a limited-edition cereal concept to pitch to Warner Bros. as part of a potential licensing partnership with Post Consumer Brands. The goal was to create a product that authentically captured the magic of the Harry Potter franchise while aligning with Post’s brand and retail strategy. The concept needed to feel collectible, nostalgic, and exciting to both new and longtime fans, with strong visual storytelling and on-shelf impact. Packaging, flavor, and product form all had to reflect the world of Harry Potter in a way that was both imaginative and commercially viable.
I began with the packaging design, aiming to create something that felt both cinematic and collectible. Using a rich navy and gold palette, I incorporated iconic Harry Potter elements like the Golden Snitch and franchise-aligned typography to instantly cue the world of the story. The layout was designed to balance visual storytelling with retail clarity—capturing fan excitement while remaining shoppable and brand-appropriate.
To bring the product concept to life more fully, I envisioned what the cereal itself could look like: whimsical, thematic shapes like wizard hats and stars. Since photography resources aren’t typically assigned until a concept is sold in, I used AI prompting and hands-on art direction to create a photorealistic cereal bowl. I further extended this approach by generating high-quality, photorealistic visuals of the full packaging design—enabling stakeholders to see exactly how the product could look on shelf. These visuals helped sell the idea in a tangible, compelling way without relying on traditional production resources.
Chansi 2025